MĒRCER PROJECT
NEW YORK, NY
GLOBAL CREATIVE STUDIO & CULTURAL PLATFORM
A NEW YORK-BASED MULTIDISCIPLINARY CREATIVE STUDIO.
MĒRCER PROJECT CREATES CULTURAL EXPERIENCES, ENVIRONMENTS, IDENTITIES, AND OBJECTS ACROSS PHYSICAL AND DIGITAL REALITIES.
WORKING AT THE INTERSECTION OF ART, ENTERTAINMENT, DESIGN, AND TECHNOLOGY, THE STUDIO DEVELOPS EXPERIENCE-LED WORK FOR BRANDS, CULTURAL INSTITUTIONS, ARTISTS, AND THE PUBLIC.
OPERATING THROUGH A FULLY INTEGRATED MODEL, THE PRACTICE BRINGS TOGETHER CREATIVE DIRECTION, ARTISTIC AUTHORSHIP, ARCHITECTURE AND INTERIORS, SPATIAL AND EXPERIENTIAL DESIGN, PRODUCT AND OBJECT DESIGN, BRANDING AND GRAPHIC DESIGN, CREATIVE TECHNOLOGY, AND IN-HOUSE PRODUCTION.
THE STUDIO WORKS ACROSS ENVIRONMENTS, EXHIBITIONS, BRAND WORLDS, INTERIORS, RETAIL AND HOSPITALITY, VISUAL IDENTITIES, CAMPAIGNS, DIGITAL EXPERIENCES, CUSTOM FURNITURE AND OBJECTS, FASHION, AND CULTURAL PROGRAMMING.
EACH PROJECT IS APPROACHED AS A COHESIVE SYSTEM WHERE NARRATIVE, SPACE, MATERIAL, IMAGE, OBJECT, AND TECHNOLOGY FUNCTION AS ONE.
ROOTED IN FINE ART, ENTERTAINMENT, FASHION, ARCHITECTURE, AND TECHNOLOGY, THE PRACTICE BALANCES CULTURAL STRATEGY, DESIGN, AND ORIGINAL ARTISTIC VISION.
AS THE CREATIVE ENGINE BEHIND THE MĒRCER HOUSE, THE PLATFORM EXTENDS ACROSS IMMERSIVE EXHIBITIONS THROUGH MĒRCER LABS MUSEUM NYC, WEARABLE AND COLLECTIBLE DESIGN THROUGH NAÏYO, AND THE MULTIDISCIPLINARY ARTISTIC PRACTICE OF ROY NACHUM, ALONGSIDE ORIGINAL BRAND, SPATIAL, PRODUCT, AND CULTURAL PROJECTS DEVELOPED WITHIN THE STUDIO.
THE STRUCTURE ENABLES CREATIVE, DESIGN, TECHNICAL, AND PRODUCTION TEAMS TO DEVELOP PROJECTS FROM CONCEPT THROUGH DESIGN, FABRICATION, PRODUCTION, AND GLOBAL DEPLOYMENT.
THE PRACTICE OPERATES ACROSS CULTURAL, COMMERCIAL, AND INSTITUTIONAL CONTEXTS, FROM EXHIBITIONS AND PUBLIC EXPERIENCES TO BRAND ENVIRONMENTS, COLLABORATIONS, PRODUCTS, AND ORIGINAL INTELLECTUAL PROPERTY.